Niche Marketing Strategies
Wednesday, June 11, 2008
Niche Marketing Strategies
Written by Garry Conn
Many bloggers often wonder some of the best niche marketing strategies are. That can be somewhat of a challenge to answer as your strategies can vary on the niche you are marketing. Here are some simple and universal thoughts that will help and guide with you through your ventures in niche marketing. These are general strategies that will help you overall. More or less, just some common sense things that I think many people including myself tend to neglect. These strategies all work very well for me with making money using Market Leverage. So here goes:
Branding: So many blogs that I find are spreading the products or things that they are trying to sell way too thin. I can visit just many niche blogs that are marketing many products and it gets overwhelming. Many months ago, I stated that new niche sites that are trying to market products and services should really pick just a few and roll with them. Even though these products aren't your own, you should act as if they were. The product that you're marketing is your brand, in essence you become an extension of the product your support and promote.
Timing: In the world of niche marketing and developing strategies, timing is everything. I focus on seasonal niche marketing. I have quite a few blogs that take full advantage of the deals market and I promote heavily holiday based products. Most profitable for me have been Black Friday, CyberModay and The Day After Christmas.
Awareness of Demand: Another reason why I work in the seasonal niche market is because I know in advanced when spikes in business will occur. People don't shop for Christmas items in July and these same people don't buy fireworks in October. I am always aware of supply and demand.
Effective Marketing: You need a channel to promote your business, product or service. I use WordPress primarily. Why? Because WordPress is a glorified web based version of FrontPage. It is well designed and produces web pages that are of very high quality in code. WordPress is very search engine friendly and with a few minor tweaks and modifications, a WordPress blog opens up a huge pipeline with many of the major search engine web crawlers. Effective marketing means everything in your niche marketing strategies. I also use online video syndication services such as YouTube, AOL Video, Revver, MySpace Video, etc. to promote my niche blog. Additionally, I use Digg, StumbleUpon, Sphinn and Propeller to thrust out mass awareness of anything I am trying to flood and promote into the blogosphere and Internet.
Micro Management / Bean Counter: Give me a blog with 100 daily visits and I'll produce a golden brick. I am very particular with things and I micro manage my traffic. When I get a visitors to my blog(s) I act as if they are physical people entering into my brick and mortar storefront. I closely control where my visitors go and what they see. My job is making sure their actions on my sites create revenue in my pocket or converts into regular readers. I closely control my outgoing links and provide very useful information.
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posted by shaners @ 2:07 PM,
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Is Leaning How To Make Money Online Difficult?
Friday, June 06, 2008
Is Leaning How To Make Money Online Difficult?
My name is Garry Conn and learning the business of making money online does not have to be difficult. I want to help and relieve you from the difficulties of learning how to make money online. Take a moment to join my free make money online newsletter. This will open up a direct channel of communication with me and provide you with a pipeline of priceless information that will give you all the secrets in the business of making money online. - join my Make Money Online Newsletter!
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Top Ways To Create a Positive Buzz on Your Blog
Written by Garry Conn Republished on June 2nd, 2008
Blogs are like bubbles and the only way you can get your bubble to grow is to fill it up with something. Bubbles need air or gas to expand. Blogs are a little more complicated. Your blog, just like a bubble needs something to fill the void, content. However, the other added element needed, unlike blowing up bubbles, is traffic.
How do you get traffic? There are many ways. For one, you can pay for traffic. I've never done that, but many people do. However, what can you do to get traffic to your blog if you can't afford to pay for it? How can you get free traffic to your blog? You have great content, you've got a nice looking blog, but you don't have traffic... how do I do this? How do I get traffic?
That is where the buzz factor kicks in. There are many ways to generate a buzz. Some people offer contests, some people create blog memes and others write posts on controversial topics. Along with the various buzz building tactics comes a reaction. A reaction is the result of blog buzz. The reactions are either negative or they are positive.
Depending on what kind of buzz tactic you use will warrant which kind of reaction you get. So the key to getting traffic is by creating a buzz. But, within that, it is advisable that you create a buzz that scores a positive reaction. Otherwise, your create one hit wonder traffic, which are people who visit your blog and don't like what they see and never will return again.
So far you have learned this:
- A blog needs content to grow just as a bubble needs air to expand.
- A blog has an added element in growing, unlike a bubble, and that is traffic.
- Traffic is generated by creating a buzz.
- A reaction is resulted from a buzz.
- A reaction can be either positive or negative.
- A positive reaction is what you should set goals towards achieving.
How Do You Create A Positive Buzz?
Here are a few off the wall ideas on how you can create a positive buzz on your blog. A positive buzz will convert visitors into regular readers. Regular readers create what I call a "Bubble Environment". A bubble environment is an environment that is encased by boundaries. It is a place that people feel safe and some can even call it home.
A bubble environment is something you want your blog to become for as many people as possible. The more people who are in your bubble, the bigger and stronger your bubble gets.
To create a bubble blog environment, you have to understand that basics needs of people in regards to what people look for in blogs. I call this, SEMI.
Use SEMI Buzz Tactics
- Stimulate. People want to stimulate their brains. Our brains are filled with thousands of pulsing receptors that need to be stimulated at all times.
- Entertain. People want to be entertained. Why else do we have The Comedy Channel and a million and one Blond Jokes?
- Motivate. People want to feel good. They want to be encouraged and supported. People want to be motivated and pushed towards achieving things.
- Informed. People want to be aware. We want to know whats going on, how did it happen, who was the cause of it, when did this happen and where do I go?
Now, in the process of creating a positive buzz, you should remember SEMI and ask yourself this, "Is my post going to stimulate, entertain, motivate or inform people?" If you can get a yes for all four questions, you then have yourself an excellent post!
Now doesn't that sound great? Much better than your typical random ramblings, cheesy blog memes and link list posts. It doesn't matter what topic you have chosen for your blog, you have an audience. The best way to reach out to your audience is to give them SEMI!
Take what you have learned in this post and write one today that follows the basic rules of SEMI and watch the traffic start to pour into your blog.
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Labels: garry conn, make money online
posted by shaners @ 10:41 AM,
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